Marketing is a field which requires many tools. These include traditional methods such as print ads to digital strategies like email and social media marketing. Each successful marketing campaign has one thing: an accurate understanding of the audience you are targeting.
Marketing insights assist marketers in shaping their brand strategies and tactics to meet the needs of their customers and inform future initiatives based upon measurable data and feedback. These insights are what that differentiate smart marketers from the other.
The best way to gather customer insights is to have direct, honest and open communication with your customers. There are a myriad of tools to collect this feedback. These include online surveys, comments and interactions on social media phone or face to face customer interviews, as well as customer feedback boxes on your store or website.
You can usually gain insights from external influences like your own market analysis and competitor analysis. A drinks company, for example might discover through market research that people are staying home more often on weekends because of economic issues. This knowledge could lead them to reduce ad spending and focus on how their product can complement a family night in instead of going out.
The most efficient way to maximize ROI is to make use of insights to create marketing campaigns that resonate with your target audience. Contact WebFX experts to design your ideal marketing strategy today!